We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of the Greifswald Marketing GmbH. The use of the internet pages of Greifswald Marketing GmbH is basically possible without any indication of personal data. However, if a data subject wants to use special company services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Greifswald Marketing GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.
As the controller responsible for processing, Greifswald Marketing GmbH has implemented numerous technical and organizational measures to ensure the most complete possible protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.
1. Definitions
The data protection declaration of Greifswald Marketing GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms in this privacy policy, including but not limited to:
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a) Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter the "data subject"). A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
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b) The person concerned
Concerned person is any identified or identifiable natural person whose personal data is processed by the controller.
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c) Processing
Processing means any process or series of operations related to personal data, such as collecting, recording, organizing, arranging, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure by submission, dissemination or other form of provision, reconciliation or association, restriction, erasure or destruction.
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d) Restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
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e) Profiling
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects regarding analysing or predicting job performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
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f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
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(g) Responsible or for the processing responsible
The controller or the person responsible for the processing is the natural or legal person, public authority, body or body that, alone or in concert with others, decides on the purposes and means of processing personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his designation may be provided for under Union or national law.
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h) Processor
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible party.
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i) Receiver
Recipient is a natural or legal person, agency, institution or other entity to whom Personal Data is disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered as beneficiaries.
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j) Third parties
A third party is a natural or legal person, public authority, agency or institution other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or the processor to process the personal data.
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k) Consent
Consent is any voluntarily given and unambiguously expressed in the form of a statement or other unambiguous confirmatory act by the data subject for the particular case, by which the data subject indicates that they consent to the processing of the personal data concerning him / her is.
2. Name and address of the person responsible for processing
The person responsible within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions of a data protection character is:
Greifswald Marketing GmbH
Bahnhofstrasse 1
17489 Greifswald
Germany
Phone: + 49 3834 8835088
Email: info@greifswald-marketing.de
Website: www.greifswald.info
>3. cookies
The Internet pages of the Greifswald Marketing GmbH use cookies. Cookies are text files that are filed and saved on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual's browser from other internet browsers that contain other cookies. A particular web browser can be recognized and identified by the unique cookie ID.
Through the use of cookies, the Greifswald Marketing GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the users of a website that uses cookies do not need to reenter their credentials each time they visit the website, as this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
Cookie settings
4. Collection of general data and information
The website of the Greifswald Marketing GmbH collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When using these general data and information, the Greifswald Marketing GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Greifswald Marketing GmbH statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.
5. Contact possibility via the webiste
Due to legal regulations, the Greifswald Marketing GmbH website contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a person concerned contacts the person responsible for processing by e-mail or via a contact form, the personal data transmitted by the person concerned will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.
6. Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage or, as the case may be, by the European directives or regulations or by any other legislator in laws or regulations which the controller was provided for.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
7. Rights of the data subject
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a) Right to confirmation
Each data subject has the right, as granted by the European directives and regulations, to require the controller to confirm whether personal data relating to him / her is being processed. If an affected person wishes to make use of this right of confirmation, they can contact an employee of the controller at any time.
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b) Right to information
Any person concerned by the processing of personal data shall have the right, granted by the European Directive and Regulatory Authority, at any time to obtain from the data controller information free of charge on the personal data stored about him and a copy of that information. Furthermore, the European legislator and regulator has provided the data subject with the following information:
- the processing purposes
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been disclosed or are yet to be disclosed, in particular to recipients in third countries or to international organizations
- if possible, the planned duration for which the personal data will be stored or, if that is not possible, the criteria for determining that duration
- the existence of a right to rectification or erasure of the personal data concerning him or of a restriction of the processing by the person responsible or of a right to object to such processing
- the existence of a right of appeal to a supervisory authority
- if the personal data are not collected from the data subject: all available information on the source of the data
- the existence of automated decision-making including profiling in accordance with Article 22 Abs.1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended impact of such processing on the data subject
In addition, the data subject has a right of access as to whether personal data has been transmitted to a third country or to an international organization. If that is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer.
If an interested party wishes to exercise this right to information, they may at any time contact an employee of the controller.
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c) Right to rectification
Any person affected by the processing of personal data has the right granted by the European legislator to demand the immediate correction of inaccurate personal data concerning him / her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.
If an affected person wishes to exercise this right of rectification, they may, at any time, contact an employee of the controller.
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d) Right to cancellation (right to be forgotten)
Any person affected by the processing of personal data shall have the right granted by the European Directives and Regulators to require the controller to immediately delete the personal data concerning him, provided that one of the following reasons is satisfied and the processing is not required:
- The personal data has been collected for such purposes or otherwise processed for which they are no longer necessary.
- The data subject withdraws the consent on which the processing was based, in accordance with Article 6 (1) (a) of the GDPR or Article 9 (2 (a) of the GDPR), and lacks an alternative legal basis for processing.
- The data subject objects to the processing in accordance with Art. 21 para. 1 GDPR, and there are no legitimate reasons for the processing, or the data subject objects to Art. 21 para. 2 GDPR Processing.
- The personal data were processed unlawfully.
- The erasure of personal data is necessary to fulfill a legal obligation under Union or national law to which the controller is subject.
- The personal data were collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.
If one of the above reasons applies and a data subject wishes to have personal data stored at Greifswald Marketing GmbH deleted, they can contact an employee of the data controller at any time. The employee of Greifswald Marketing GmbH will ensure that the request for deletion is complied with immediately.
If the personal data was made public by Greifswald Marketing GmbH and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Para. 1 DS-GVO, Greifswald Marketing GmbH shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the person concerned has requested the deletion of all links to this personal data or copies or replications from these other persons responsible for data processing of this personal data, insofar as the processing is not necessary. An employees of the Greifswald Marketing GmbH will arrange the necessary measures in individual cases.
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e) Right to restriction of processing
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to require the controller to restrict the processing if one of the following conditions applies:
- The accuracy of the personal data is contested by the data subject for a period of time that enables the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject refuses to delete the personal data and instead requests the restriction of the use of personal data.
- The controller no longer needs the personal data for the purposes of processing, but the data subject requires them to assert, exercise or defend legal claims.
- The person concerned has objection to the processing acc. Art. 21 para. 1 GDPR and it is not yet certain whether the legitimate reasons of the person responsible outweigh those of the person concerned.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Greifswald Marketing GmbH, they can contact an employee of the data controller at any time. The employee of the Greifswald Marketing GmbH will arrange the restriction of the processing.
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f) Data transferability
Any person affected by the processing of personal data shall have the right conferred by the European Directives and Regulations to obtain the personal data concerning him / her provided to a controller by the data subject in a structured, common and machine-readable format. It also has the right to transmit this data to another person responsible without hindrance by the controller to whom the personal data was provided, provided that the processing is carried out with the consent of Art. 6 Abs. 1 Letter a DS-GVO or Art. 9 Abs 2 subparagraph (a) of the GDPR or on a contract under Article 6 (1) (b) of the GDPR and processing by automated means, unless the processing is necessary for the performance of a task of public interest or in the exercise of public authority, which has been assigned to the responsible person.
In addition, in exercising their right to data portability under Article 20 (1 DS-GVO), the data subject has the right to obtain that the personal data are transmitted directly from one controller to another, insofar as this is technically feasible and if so this does not affect the rights and freedoms of others.
In order to assert the right to data transferability, the person concerned can contact an employee of Greifswald Marketing GmbH at any time.
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g) Right to object
Any person affected by the processing of personal data shall have the right granted by the European Directive and Regulators, at any time, for reasons arising out of their particular situation, against the processing of personal data pertaining to Article 6 (1, e) e or f DS-GVO takes an objection. This also applies to profiling based on these provisions.
In the event of an objection, Greifswald Marketing GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If Greifswald Marketing GmbH processes personal data in order to operate direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the Greifswald Marketing GmbH to the processing for direct marketing purposes, the Greifswald Marketing GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from their particular situation, against the processing of personal data relating to them, which takes place at Greifswald Marketing GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 DS-GVO, to object, unless such processing is necessary to fulfill a task in the public interest.
In order to exercise the right to object, the data subject can directly contact any employee of Greifswald Marketing GmbH or another employee. In connection with the use of information society services, the data subject is also free, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
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h) Automated decisions in individual cases including profiling
Any person concerned by the processing of personal data shall have the right, as granted by the European directives and regulations, not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on it or, in a similar manner, significantly affects it; if the decision (1) is not required for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State legislation to which the controller is subject, and that legislation provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) with the express consent of the data subject.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, the Greifswald Marketing GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to claim automated decision-making rights, they can contact an employee of the controller at any time.
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i) Right to revoke a data protection consent
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to revoke consent to the processing of personal data at any time.
If the data subject wishes to assert their right to withdraw consent, they may, at any time, contact an employee of the controller.
8. Data protection provisions on the application and use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.
Facebook's operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
Each visit to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned automatically by the respective Facebook Component causes a representation of the corresponding Facebook component of Facebook to download. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook receives information about which specific underside of our website is visited by the person concerned.
If the data subject is simultaneously logged into Facebook, Facebook recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website the data subject visits. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the person concerned activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and saves this personal data ,
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this happens regardless of whether the person clicks on the Facebook component or not. If such a transfer of this information to Facebook is not wanted by the data subject, it can prevent the transfer by logging out of their Facebook account before calling our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which options Facebook offers to protect the privacy of the data subject. In addition, different applications are available, which make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
9. Data protection provisions on the application and use of Google Analytics (with anonymization function)
The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The person responsible for processing uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the data subject's Internet connection is shortened and anonymized by Google if access to our website is from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our websites, and to provide other services related to the use of our website.
Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component To submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.
The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of the data generated by Google Analytics for the use of this website and the processing of this data by Google. To do this, the person must download and install a browser add-on at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must re-install the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
10. Data protection provisions on the application and use of Google+
The person responsible for processing has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ enables users of the social network, among other things, to create private profiles, upload photos and network via friend requests.
Google+ is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each visit to one of the pages of this website operated by the controller and incorporating a Google+ button will cause the Internet browser on the subject's information technology system to be automatically triggered by the respective Google+ button, a representation of the corresponding Google+ Download button from Google. As part of this technical process, Google will be aware of which specific bottom of our website is visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.
If the person concerned is logged in to Google+ at the same time, Google recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned to the respective Google+ account of the person concerned by Google.
If the person concerned activates one of the Google+ buttons integrated on our website and thereby makes a Google+ 1 recommendation, Google assigns this information to the personal Google+ user account of the person concerned and saves this personal data. Google saves the Google +1 recommendation of the person concerned and makes it publicly available in accordance with the conditions accepted by the person concerned in this regard. A Google +1 recommendation made by the person concerned on this website will subsequently be used together with other personal data, such as the name of the Google +1 account used by the person concerned and the photo stored in it in other Google services, For example, the search engine results of the Google search engine, the Google account of the person concerned or other places, for example on websites or in connection with advertisements, are stored and processed. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.
Via the Google+ button, Google always receives information that the person concerned has visited our website if the person concerned is logged into Google+ at the same time as accessing our website; this takes place regardless of whether the person concerned clicks the Google+ button or not.
If the person concerned does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before calling up our website.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/. Additional Google pointers to the Google + 1 button can be found at https://developers.google.com/+/web/buttons-policy.
11. Data protection provisions on the application and use of Google AdWords
The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place advertisements in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define certain keywords in advance by means of which an advertisement is only displayed in Google's search engine results if the user calls up a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed to topic-related websites using an automatic algorithm and taking into account the previously defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping cart from an online shop system, have been accessed on our website. The conversion cookie enables both we and Google to understand whether a person concerned who came to our website via an AdWords ad generated sales, i.e. completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future . Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.
The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass this personal data collected through the technical process on to third parties.
The person concerned can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the opportunity to object to Google's interest-based advertising. To do this, the person concerned must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.
12. Legal basis for processing
Art. 6 I lit. A DS-GMO serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary to fulfill a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. b DS-GMO. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GMO. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GMO.
Ultimately, processing operations could be based on Art. 6 I lit. f DS-GMOs. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. It considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 DS-GVO).
13. Legitimate interests in the processing that are being pursued by the controller or a third party
Our legitimate interest is the conduct of our business for the benefit of all of our employees and our shareholders, if the processing of personal data is based on Article 6 I lit. f DS-GMO.
14. Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.
15. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; Possible consequences of non-provision
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information about the contracting party).
Occasionally it may be necessary for a contract to be concluded that an affected person provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed.
Prior to any personal data being provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the individual on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of the non-provision of the personal data.
16. Existence of automated decision-making
As a responsible company we refrain from automatic decision-making or profiling.
This data protection declaration was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which as External data protection officer Hanover in cooperation with the Cologne IT and data protection lawyer Christian Solmecke created.
17. Data protection information on photos in accordance with Article 13 of the EU General Data Protection Regulation (GDPR)
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a) Responsible
Greifswald Marketing GmbH
Bahnhofstrasse 1
17489 Greifswald
Represented by the managing director Maik Wittenbecher -
b) Data Protection Officer
No data protection officer has been appointed as there is no legal requirement.
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c) purpose
Taking photos of events and publishing the photos on the website and in social media channels as well as in print media (namely: local print media such as Ostseezeitung Greifswald and similar, regional print media such as Vorpommern Magazin and similar) for public relations and presentation of the activities of Greifswald Marketing GmbH in order to increase the level of awareness of Greifswald Marketing GmbH and its clients.
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d) Legal basis
Legitimate interest within the meaning of Article 6 (1) (f) GDPR and Sections 22, 23, 24 KUG and Sections 14, 28 BDSG: Public relations work and presentation of the activities of Greifswald Marketing GmbH in order to increase the level of awareness of Greifswald Marketing GmbH and its clients.
You have the right to object to the processing. The objection can be sent to: info@greifswald-marketing.de (whereby any other type of objection is also possible).However, it can be assumed that Greifswald Marketing GmbH's interest in the production and use of the photos does not excessively encroach on the rights and freedoms of the natural persons, especially since they have entered the public space, the production and use of the photos was pointed out in advance of and at the event, and care is taken both during the production of photos and the publication of the same that no legitimate interests of the persons depicted are violated. If the rights and freedoms of a person depicted are violated for reasons that are particularly worthy of consideration, we will take appropriate measures to refrain from further processing. It cannot be made unrecognizable in print media that has already been issued. Deletion on the website or in social media channels takes place within the scope of technical possibilities.
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e) storage period
The storage period of the photos corresponds to the duration of the respective event format of Greifswald Marketing GmbH.
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f) recipient categories
– Employees of Greifswald Marketing GmbH who must receive the data as part of the processing of the activity (e.g. IT, other administrative units, marketing).
– Contractors and processors (e.g. event photographers) who are involved in the processing (production and publication).
– Tax consultants, authorities (e.g. tax office, other authorities) and legal representatives (when enforcing rights or defending against claims or in the context of official proceedings)
– partner institutions
– sponsorsThe data is made available to the public on the Internet and published on social media channels. The data will be published in print media and these will be distributed to the public on a limited basis. The data will not be passed on to recipients who use this data for their own purposes. In the case of social media channels, however, it may be that the respective social media service receives the right to use the public data. A transfer to recipients in a third country (outside the EU) or to an international organization is not intended. There is no automated decision-making (profiling).
This sample data protection declaration was created based on the following template: www.dataprotect.at.