Areas

The Greifswald information is central Contact and information point for individual and group travelers who want to find out about sights, guided tours and events in the city. A well-assorted brochure display, the digital outdoor screen and personal advice on site offer the guest comprehensive information options.

In addition to the pure information service, the Arranging city tours, accommodation and other tourist services (e.g. sailing trips, sightseeing flights) to the core tasks of information. A wide Souvenir offer postcards, textiles and regional products complement the on-site service. The people of Greifswald themselves also use the Greifswald information to buy event tickets, train tickets and regional products.

The university shop with a large selection of products from the University of Greifswald is also integrated into the Greifswald Information premises. Of course, the Greifswald vouchers can also be redeemed here.

Director: Sophie Dufke

GMG's tourism marketing includes various measures that serve to attract potential guests. This includes the creation of Information material for tourists (e.g. city map, holiday magazine and theme flyer), the expansion and maintenance of the municipal tourism website www.greifswald.info, visits by national and international visitors tourism fairs, the organization and implementation of Press- as well as storyteller trips as well as the general image advertising in newspapers, magazines and other media. In the foreign marketing we are joining forces with seven cities in Mecklenburg-West Pomerania to carry out joint measures in Sweden, Denmark, the Netherlands, Switzerland and Austria.

This forms the basis of tourism marketing Tourism concept of the city of Greifswald, which was developed in 2016 together with dwif Consulting GmbH. Relevant topics, target groups and measures are defined in the concept.

Project manager: Gudrun Koch

The positive image of the city should not only be conveyed externally, but also internally. The GMG also wants to make Greifswald more attractive for residents. Because only those who feel comfortable in their home country can promote them as ambassadors.
To achieve this, we implement various internal marketing campaigns.
During the high season, lush hanging baskets ensure a colorful cityscape. As part of the campaign »Greifswald is flourishing« institutions, retailers, but also private individuals can take on a flower sponsorship.
The cleanliness of the city is also important to us. In 2018, we introduced a deposit system for coffee-to-go cups with the company reCup. More than 20 dispensaries in the city now offer their coffee in reusable cups.

Project manager: Theres Behnke

We have it at the end of 2020 “Greifswald voucher” introduced. Around 140 retailers and companies are now taking part. This makes it the largest city voucher system in all of MV. The Greifswald voucher can be redeemed for a value of €10,00 or €25,00 in a wide range of industries - whether gastronomy, retail, leisure or culture.

In order to make a contribution to the cultural life of the city, we organize our own events such as the historic city festival »A day with Caspar David Friedrich«, by »Greifswald Kite Festival« or citizen action »Greifswald cleans up«.
We are also responsible for various city facilities event agency employed. The training fair »Career compact« or the »Homecoming Day« are examples of events that we organize for the city.

Greifswald as a conference location
The university and Hanseatic city of Greifswald offers ideal conditions for conferences of a special kind. GMG is the central contact for all questions relating to the conference organization. From the search for a suitable conference location and the organization of supporting programs to booking accommodation, we offer a professional service from a single source.

Project manager: Annika Förster

In order to further promote the revitalization of Greifswald's city center, GMG is also devoting itself to city center marketing. The key points here are to promote communication with retailers and restaurateurs, to stimulate ideas, to bundle activities and to network. To this end, the GMG works closely with the Greifswald City Center Association (VGI) and has initiated a steering group consisting of retailers, restaurateurs, employees of the city administration, VGI and IHK. In addition to the image campaign “It's nice that you're back!”, one of the first actions was the new event series “Always on Saturdays”, which offered regional artists a platform on every 2021st and 1rd Saturday of the month from July to October 3. to make Greifswald's city center even more attractive for guests.
In addition, the funding program “Re-Start – Lively Inner Cities MV” allows a variety of projects that will contribute to increasing the attractiveness of the Greifswald city center. A project from this is the creation of a Concept of measures for the digitalization of Greifswald's city center.

Since January 01.01.2024st, XNUMX, Greifswald Marketing GmbH has also been a competence center for “Measures to increase frequency in city centers/strengthen city centers as meeting and event locations”. In this role, we inform and advise inner city players from primary, middle and upper centers in Mecklenburg-Western Pomerania.

Project manager: Ramona Wolf

Since 2013, GMG has been promoting, together with the university, the main residence in the Hanseatic city as part of the »Heimathafen Greifswald« primary residence campaign. The heart of the campaign is a voucher book that is given to all people who are new to Greifswald when they re-register. In 2021, the campaign was extended to vocational schools for the first time in order to specifically reach trainees.

Project manager: Theres Behnke